I’m super excited to be sharing this article with my readers here at Mamas and Coffee® because I’m often asked about what goes into running a blog. No, it’s just not typed words and hit publish. So when you see me on social media “playing”, I’m actually working. When you see me sharing my voice on other sites, it’s me working. Hopefully, this article will give you a bit of insight and help anyone else who is entering the world of business.
The world of SEO and digital marketing is a complicated one that could be tough to grasp for many business owners. This area of marketing has multiple facets that need to be studied and understood before an effective marketing plan can be created. One of these facets is how search engines discover and index the content you post on your website. However, grasping this concept can be tricky for those who aren’t well versed in the world of SEO. Thankfully, there are a few pieces of advice that you can employ to make your SEO and digital marketing campaigns that much more effective. Here are five ways to improve your website’s indexation rate.
Understand How It Works
SEO is tricky to grasp, but understanding it is vital for a successful online presence. Search engines have “crawlers” that visit your website to gather information. These bots reach your website through various links and continue crawling through the various links your website contains. Once these bots are done crawling, they index (add) the various pages of your website to their search engine. By understanding how a search engine crawls and indexes your website you will be able to maximize your website’s indexation rate and eventually increase traffic flow. However, if you or your business struggle to comprehend SEO and indexation, then perhaps you should turn to an SEO consultant. These consultants can help you grasp the concept of digital marketing and point out specific ways that your website can improve on its indexation rate.
Ensure Your Website Is Accessible
One of the main things you can do to improve your website’s indexation rate is to ensure the pages that you want to be crawled are actually accessible to crawlers. Sometimes due to unforeseen issues, a webpage may malfunction and be unable to be crawled by a search engine. If it can’t be accessed by a search engine’s crawler, then it likely won’t end up in search results pages. There are several tools one can use to ensure their web pages are crawler accessible. That being said, you may only want Google to crawl certain webpages from your website. The pages that receive the most traffic and clicks are likely going to be the pages that rank the highest on search results. However, other less popular pages could actually bring your search result rankings down, so it may be in your best interest to keep crawlers away from these pages.
Check For Crawlers
When updating new content, one can ping a search engine to have a website crawled. While the results typically aren’t instantaneous, it can speed up the process of crawling and indexing. There are several tools you can use to ping a search engine’s crawler and let the search engine know that you have uploaded new content to your website. The faster the search engine crawls and indexes your new content and traffic flow, the faster your indexation rate improves.
Create New Content
Creating new content for your audience is one of the best ways to improve your website’s indexation rate. Creating new content will incentivize users to keep returning to your website and increases the likelihood that some of your content will be shared. Not only will crawlers visit your website more often to index new content, but the increased traffic flow and links to your new content will increase the validity of your website, thus increasing its indexation rate.
Diversify Your Platforms
As stated before, the more links your website accrues, the more valid and reliable search engines and their crawlers view you. It is because of this reason that you should diversify your posts across various platforms such as social media and other websites. Sharing your content on social media can be a great way to attract new users and adds credibility to your content in the form of links. In addition, links from other websites will also increase your website’s standing with various search engines. Accumulate enough reliable links, and your website may just dominate certain search engine results pages!